Disruptive Medical Device Startup

ROLE:

US Sales Leadership Expansion

THE CHALLENGE

LDR Spine was a VC-funded startup in the medical device spine industry with a 1099 distributor sales force.  The CEO wanted to scale quickly and take the company public.  SSC’s services were engaged for a multi-hire project consisting of Area Vice President and Regional Sales Manager positions in addition to adding W-2 direct sales representatives in key markets. Time was of the essence and the ideal candidate profile was tricky. 

While the client had many candidates with experience managing a single distributorship, they needed help engaging talent that managed large distributor networks across the US.

OUR SOLUTION

Leveraging a collective 20+ years of industry relationships and networks, SSC approached the talent market. Focusing on leadership candidates with successful experience expanding, leading, and managing distributors, SSC thoroughly mapped the relevant talent pool. Working with a high sense of urgency, SSC quickly identified candidates who had examples of successfully driving sales growth in a 100% 1099 or hybrid 1099/W-2 sales force.

The Result

SSC successfully supported LDR during its hypergrowth era filling over 27 positions consisting of Area Vice Presidents, Regional Sales Managers, and W-2 Direct Sales Representatives. LDR Spine went public and was purchased by Zimmer Biomet for $1B.

“You and your team have been instrumental in helping our sales leadership team grow. You guys understand exactly what we need and you deliver talent quickly. Thank you! ”

— Vice President of Sales West, LDR Spine